VCCP was founded on 24th January 2002, around Charles’ kitchen table.  Charles Vallance, Adrian Coleman, Rooney Carruthers and Ian Priest were united by their desire to un-do the bad habits of big creative agencies. The agency was founded on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.  It’s the reason why over half our employees come from non-traditional advertising backgrounds.